GOOGLE ADS ENHANCED CONVERSION TRACKING

Stop Losing 30% of Your Google Ads Conversions

Standard tracking misses 1 in 3 purchases. Our enhanced setup captures everything—server-side tracking, offline conversions, and cross-device sales included.

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Server Side Tracking

Automatic Purchase Tracking

Offline Sales Import

Real-Time ROAS Data

AdTrack Google Ads tracking app showing man analyzing campaign performance with map location markers

10+

5 Star Reviews

Trusted by leading companies

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WHY USE ADTRACK

Common Google Ads Challenges

We understand the struggles of tracking and measuring Google Ads performance for your Shopify store

iOS 14 tracking loss showing 30% of Google Ads conversions invisible in standard reports

Lost Revenue Attribution

Without proper conversion tracking, you can’t identify which ads generate revenue. AdTrack automatically captures all purchase data to connect spending with results.

78%

Of stores lack proper conversion tracking

Misleading ROAS calculations due to missing conversion data from browser restrictions

Technical Setup Barriers

Traditional Google Ads tracking requires developer resources and technical knowledge. AdTrack offers one-click installation with zero coding required.

85%

Struggle with manual conversion setup

Technical Google Ads conversion tracking setup requiring developer expertise

Inefficient Campaign Optimization

Without accurate conversion data, merchants waste budget on underperforming keywords and campaigns. AdTrack provides the insights needed to optimize spending.

42%

Of ad budget wasted on ineffective campaigns

Attribution gaps missing offline conversions and cross-device purchases in Google Ads

Incomplete Performance Measurement

Standard analytics miss critical conversion details that impact ROI. AdTrack delivers comprehensive tracking including transaction value and product data.

63%

Lack complete conversion insights

OUR SOLUTION

Complete Google Ads Conversion Tracking

Set up conversion tracking in minutes with our powerful integration, and accurately measure the performance of your Google Ads campaigns.

One-Click Conversion Setup

Install Google Ads tracking without any coding or technical knowledge

Simple ID integration

Automatic configuration

No developer needed

2 min

Average setup time

Purchase Value Tracking

Track the exact revenue generated by each ad campaign

Transaction value capture

Revenue attribution

Enhanced ROI measurement

100%

Conversion accuracy

Multi-Event Tracking

Monitor the complete customer journey from ad click to purchase

Add to cart events

Checkout initiation

Purchase completion

<1s

Event activation time

Campaign Optimization Insights

Leverage data to improve campaign performance and reduce costs

Keyword performance

Ad group analysis

Campaign comparison

24/7

Performance monitoring

KEY FEATURES

Everything You Need for Google Ads Success

AdTrack provides all the tools you need to track, measure, and optimize your Google Ads performance.

Server-side conversion tracking bypassing browser limitations for 100% data accuracy

Google Ads Conversion Tracking

Automatically track purchases and connect them to your Google Ads campaigns.

Offline sales integration connecting in-store purchases to Google Ads campaigns

Revenue Attribution

Measure the exact revenue generated by each keyword, ad group, and campaign

Google enhanced conversions implementation with first-party data for better matching

Conversion Label Management

Easily set up and manage conversion labels for different tracking needs.

Purchase Value Tracking

Track not just conversions but their exact monetary value for accurate ROAS calculation.

Dynamic value tracking for different conversion types and customer segments

Step-by-Step Setup Guide

Clear instructions to find and implement your Google Ads conversion ID and label.

76%

Improvement in campaign optimization

35%

Average reduction in cost per acquisition

100%

Conversion tracking accuracy

42%

Average increase in ROAS

BENEFITS

Benefits That Impact Your Advertising ROI

Discover how AdTrack empowers Shopify merchants to achieve remarkable advertising performance by providing accurate conversion data and campaign insights.

Higher Return On Ad Spend

Make data-driven decisions that boost your advertising ROI with accurate conversion tracking and revenue attribution.

Reduced Wasted Spend

Identify underperforming keywords and campaigns to eliminate ineffective ad spend and focus budget on what works.

Better Campaign Optimization

Leverage detailed conversion insights to continually refine your Google Ads strategy for maximum performance

Marketing professional analyzing improved Google Ads performance with 30% better ROAS visibility"

Comparison

Comparing Conversion Tracking Solutions

Discover how our solution stacks up against other Google Ads tracking options for your Shopify store.

Features

AdTrack

Manual Google Ads Setup

Ready to see your missing 30% of conversions?

Join merchants tracking 95% of Google Ads sales with enhanced conversion data

Start Tracking Now

As Featured In

QUICK START GUIDE

Get Started in 3 Easy Steps

Follow these simple steps to set up Google Ads conversion tracking for your store

Install the App

1 min

Add AdTrack to your Shopify store from the App Store.

Enter Conversion ID & Label

Enter your Google Ads conversion tracking information.

1 min

Activate & Verify

1 min

Enable conversion tracking and start measuring performance.

See How AdTrack Works

Set up Google Ads conversion tracking in minutes with our step-by-step guide

AdTrack tutorial video demonstrating Google Ads enhanced conversion setup process

TESTIMONIALS

What Our Customers Say

Join thousands of satisfied Shopify store owners

“The application is working perfectly with my store now and the help team was very responsive & helpful, much appreciated”

Nutrition Plus

Canada

“I appreciate the potential this app holds, but until the developer addresses the issue of inactive tags and enhances the overall performance, I find it difficult to recommend it wholeheartedly. I hope the developer takes this feedback seriously and considers implementing the necessary improvements to make this app a more reliable and effective tool for Shopify users.”

PATOYS

India

“Great App, very useful and does exactly what it says. Thank you.”

Home Treasures

United Kingdom

FAQ

Frequently Asked Questions

Find answers to common questions about AdTrack

Where do I find my Google Ads conversion ID and label?

Finding your Google Ads conversion ID and label is simple. First, sign in to your Google Ads account and navigate to the “Tools and Settings” menu. Select “Measurement” and then “Conversions” to view your conversion actions. Select the conversion you want to track (or create a new one for purchases), then click on the “Tag setup” tab. Choose “Use Google Tag Manager” and you’ll see both your Conversion ID and Conversion Label displayed. AdTrack includes a detailed visual guide with screenshots to help you locate this information, making the process straightforward even for those new to Google Ads.

Will AdTrack slow down my store?

No, AdTrack is designed with performance in mind. The app adds minimal overhead to your store as it uses Google’s official tracking approach, which is optimized for speed and reliability. The tracking code is loaded asynchronously, meaning it doesn’t block your page from loading. Additionally, the app leverages server-side processing for most of its functionality, keeping your storefront responsive and quick. Our tests show that the typical impact on page load time is less than 100ms, which is imperceptible to shoppers.

Can I track multiple conversion actions with AdTrack?

Yes, AdTrack supports tracking multiple conversion actions beyond just purchases. While purchase tracking is set up automatically, you can also configure the app to track other valuable customer actions like add-to-cart events, checkout initiations, and newsletter signups. For each conversion action, you can use a different conversion label from your Google Ads account, allowing you to build a comprehensive view of your conversion funnel. This multi-event tracking capability helps you understand which ads are driving different types of customer engagement, not just final sales.

How accurate is the revenue tracking in AdTrack?

AdTrack provides 100% accurate revenue tracking by capturing transaction data directly from Shopify’s checkout process. The app records the exact purchase amount, currency, order ID, and product details for each conversion, then securely transmits this data to Google Ads. This level of detail allows you to measure true Return on Ad Spend (ROAS) rather than just counting conversion numbers. The accuracy extends to multi-currency stores, with AdTrack automatically handling currency conversion to match your Google Ads account settings.

Do I need to modify my Google Ads campaigns to use AdTrack?

No modifications to your existing Google Ads campaigns are necessary to start using AdTrack. The app works with your campaigns exactly as they are. However, once AdTrack is providing conversion data, you’ll likely want to optimize your campaigns based on the new insights. With accurate conversion and revenue data flowing into Google Ads, you can shift your bidding strategy toward conversion-focused approaches like Target CPA (Cost Per Acquisition) or Target ROAS (Return on Ad Spend), which can significantly improve your advertising efficiency.

Discover the 30% of Sales Google Ads Can’t See

Join Shopify merchants using AdTrack for better conversion tracking

Find Hidden Sales

One-click Google Ads integration

Complete conversion tracking

Revenue attribution insights

24/7 expert support

★★★★★ 4.8/5 rating

From 10+ reviews

24-Hour Data Recovery

See missed conversions immediately

38% Average Growth

In advertising efficiency after implementation