GOOGLE TAG MANAGER + ENHANCED DATA LAYER

Finally See Which Ads Actually Make You Money

Install Google Tag Manager and Data Layer in minutes without coding. Track conversions, analytics, and marketing data across multiple platforms from one central hub.

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All Platforms Connected

Server-Side Ready

Enhanced Data Accuracy

Tag Management

GroPulse GTM app showing woman with tablet tracking marketing ROI across multiple platforms with social media icons

42+

5 Star Reviews

Trusted by leading companies

Trusted companies using Analyzely GA4 - WP Happy Box

Trusted companies using Analyzely GA4 - Gropulse

Trusted companies using Analyzely GA4 - Valley Point Technology

Trusted companies using Analyzely GA4 - Hives Honey

Trusted companies using Analyzely GA4 - SEO Reports

WHY USE GROPULSE GTM & DATA LAYER

Common Marketing Integration Challenges

We understand the struggles of connecting your Shopify store to multiple advertising and analytics platforms

Frustrated developer showing 76% of merchants struggle with manual GTM setup requiring coding knowledge

Technical Coding Requirements

Implementing Google Tag Manager traditionally requires editing theme code and JavaScript knowledge. GroPulse GTM & Data Layer eliminates this complexity with a code-free installation process.

76%

Of merchants struggle with manual GTM setup

Incomplete conversion data showing tracking errors across multiple marketing platforms

Inconsistent Tracking Data

Without proper Data Layer implementation, critical events like purchases and add-to-carts are often tracked inaccurately. Our app ensures precise data transmission to all connected platforms.

64%

Experience data discrepancies without proper setup

Overwhelming platform juggling showing difficulty managing Google, Facebook, TikTok tags separately

Fragmented Marketing Stack

Managing separate pixels and scripts for each marketing platform creates confusion and technical debt. GTM provides a central hub for all your marketing tags.

82%

Waste time updating multiple tracking codes

Rigid tag implementation preventing quick marketing campaign adjustments and testing

Restricted Marketing Capabilities

Direct script implementations limit your ability to adapt and test marketing strategies. GTM enables rapid deployment of new tracking without additional development.

45%

Miss marketing opportunities due to implementation delays

OUR SOLUTION

Complete GTM & Data Layer Integration

Set up Google Tag Manager and Data Layer in minutes with our powerful integration, and seamlessly connect all your marketing platforms.

One-Click GTM Installation

Install Google Tag Manager without any coding or theme edits

Simple container setup

Automatic implementation

No developer needed

2 min

Average setup time

Comprehensive Data Layer

Track all essential e-commerce events with enhanced accuracy

Purchase tracking

Checkout events

Cart interactions

100%

Data accuracy

Multi-Platform Connectivity

Connect to all major marketing and analytics platforms through GTM

Google Analytics 4

Facebook Pixel

TikTok Pixel

Twitter Pixel

<1s

Data transmission speed

Simplified Tag Management

Update and deploy new marketing tags without touching your theme

Centralized control

No-code updates

Advanced triggers

24/7

Tag availability

KEY FEATURES

Everything You Need for Marketing Measurement

GroPulse GTM & Data Layer provides all the tools you need to track, analyze, & optimize your marketing performance.

Google Tag Manager Integration

Install GTM container without editing theme code or requiring developer assistance.

E-commerce data layer tracking comprehensive product and transaction data throughout customer journey

Enhanced E-commerce Data Layer

Track comprehensive product and transaction data across the entire customer journey.

Platform connection hub supporting Google Analytics, Facebook, TikTok, Twitter, LinkedIn integrations

Multi-Platform Compatibility

Connect with Google Analytics 4, Facebook, TikTok, Twitter, LinkedIn, and more through one interface.

Analyzely Google Analytics 4 - Server-Side Tracking

Event Tracking Automation

Automatically capture key events including product views, add to cart, checkout steps, and purchases.

Server-Side Tagging Support

Prepare your store for advanced server-side tagging capabilities for improved performance and accuracy.

86%

Reduction in tag management time

64%

Increase in tracking accuracy

100%

E-commerce events tracked

35%

Average improvement in ROAS measurement

BENEFITS

Benefits That Impact Your Marketing ROI

Discover how GroPulse GTM & Data Layer empowers Shopify merchants to achieve remarkable marketing performance by providing accurate data across all platforms.

Improved Marketing Attribution

Make data-driven decisions with accurate cross-platform conversion tracking and customer journey insights.

Faster Implementation

Save hours by automating the technical implementation of GTM and Data Layer without writing a single line of code.

Greater Marketing Flexibility

Deploy and test new marketing tags and pixels instantly without waiting for developer assistance.

Marketing team meeting room showing 99.9% data accuracy benefits for improved ROI measurement

Comparison

Comparing GTM Implementation Methods

Discover how our solution stacks up against other GTM implementation options for your Shopify store.

Features

GroPulse GTM & Data Layer

Manual Theme Editing

Ready to stop flying blind with your marketing spend?

Take control of your marketing data. Add any tag, anytime, without touching code.

Save Time Now

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QUICK START GUIDE

Get Started in 4 Easy Steps

Follow these simple steps to connect your store to all your marketing platforms

Enter GTM ID

1 min

Add your Google Tag Manager ID to the app.

Select Events

Choose which e-commerce events to track.

1 min

Enable Services

1 min

Activate connections to your marketing platforms.

Import Container

Import the template to your GTM account and publish.

1 min

See How GroPulse GTM & Data Layer Works

Set up GTM and Data Layer in minutes with our step-by-step guide

GroPulse GTM tutorial preview showing step-by-step setup guide with marketing analytics dashboards

TESTIMONIALS

What Our Customers Say

Join thousands of satisfied Shopify store owners

“The GroPulse GTM + DataLayer was able to get our conversion tracking back up and running quickly after the Shopify Checkout Extensibility was required for the store setup. Great support and answered questions along the way! If you need compatibility with the new Shopify Extensibility, check this app out.”

5-hour Energy

United States

“This app helped me quickly to populate the datalayer on GTM. I had a problem with purchase tracking but the support team helped me in a few hours and solved the problem. Great support!”

SuperYou Skin

Italy

“Their support is fast and helpful. My problems have been solved in a few hours and not the result performs well in google ads. I highly recommended this company to be one of the partner to operate a shopify shop.”

GKgundamkit

Hong Kong SAR

“The Functionality and Customer support of GroPulse both are great. This app Populated Datalayer on my store very smoothly. Pre made GTM Tags are very helpful. If you face any issue their Customer support team is always there to resolve your issue. They response to customers queries and resolve them very Quickly. I surely recommend this app to all store owners who are looking for an app that can automatically populate Datalayer, track ecommerce events, Setup GA3, GA4 tracking, Google ads conversion, Goggle Ads remarketing, etc.”

Gillhk

United Kingdom

“It is very easy to update your Google Tags. They recently took the time to login to all of my accounts to make sure everything was tracking properly. They found an issue and solved it. I very much appreciate these guys work and it’s been a great ride so far.”

Gospel Musicians

United States

“Very great customer service, very patient and helpful. Although there were some slightly confusing parts of the app process, the end result was very good.”

EVERGLOW HAIR

United States

FAQ

Frequently Asked Questions

Find answers to common questions about GroPulse GTM & Data Layer

What is Google Tag Manager and why do I need it?

Google Tag Manager (GTM) is a free tag management system from Google that allows you to deploy and manage various marketing and analytics tags on your website without modifying code. Instead of implementing separate code snippets for each marketing platform (Facebook, Google Analytics, TikTok, etc.), GTM serves as a central hub where you can control all these integrations. This significantly simplifies your marketing technology stack, improves website performance by managing tag loading, and enables you to make changes to your tracking implementation without developer assistance.

How is this different from manually adding GTM to my theme?

While you can manually add GTM to your Shopify theme by editing code, our app provides several key advantages: 1) No coding required – avoid potential errors that could break your site; 2) Enhanced Data Layer – we automatically implement a comprehensive e-commerce data layer that includes detailed product information, transaction data, and user interactions; 3) Event tracking – we automatically configure essential e-commerce events like product views, add to cart, checkout steps, and purchases; 4) Future-proof – when you update your theme, our app automatically maintains the GTM implementation without requiring reconfiguration.

Will this slow down my store?

No, GroPulse GTM & Data Layer is designed with performance in mind. Google Tag Manager itself is designed to minimize impact on page load times through asynchronous loading, meaning tags load in parallel with your site content. Our implementation follows Google’s best practices to ensure optimal performance. Additionally, by consolidating multiple tracking scripts into one container, GTM often improves site speed compared to implementing individual scripts for each marketing platform directly in your theme.

Which marketing platforms can I connect through this app?

The app supports all major marketing and analytics platforms through Google Tag Manager, including: Google Analytics 4, Universal Analytics, Google Ads, Google Ads Remarketing, Facebook Pixel, TikTok Pixel, Twitter Pixel, LinkedIn Insight Tag, and any other platform that can be implemented through GTM. Once GTM is set up through our app, you can add any additional platforms you need directly in your GTM account without further theme modifications.

Do I need a Google Tag Manager account to use this app?

Yes, you’ll need a free Google Tag Manager account, which takes just minutes to set up if you don’t already have one. The app will guide you through entering your GTM Container ID and implementing the necessary configuration. We provide detailed instructions for creating a GTM account in our documentation, making the process straightforward even for beginners.

Stop Wasting Money on Ads That Don’t Convert

Install once. Track everywhere. See exactly which campaigns drive sales across Google, Meta, TikTok, and more.

Fix My Tracking Now

One-click GTM implementation

Enhanced data layer setup

Multi-platform compatibility

24/7 expert support

★★★★★ 4.8/5 rating

From 42+ reviews

Conversions Tracked

Across all marketing platforms

45% Average Improvement

In marketing data accuracy after implementation