Convert the 73% Who Leave Without Buying

Customers can access their wishlisted items in multiple convenient ways. A dedicated wishlist page is automatically created for your store, which customers can reach via your navigation menu or through a link we provide. Additionally, customers can click the heart icon in the top navigation of your store to view their wishlist at any time. For returning customers, their wishlist stays synchronized across all devices when they’re logged into their account, creating a seamless shopping experience. The wishlist functionality works for both guest shoppers and account holders, ensuring everyone can benefit from this feature.

A wishlist feature increases sales through multiple proven mechanisms. First, it captures purchase intent from customers who are interested but not ready to buy immediately, creating a bridge to future sales that would otherwise be lost. Second, wishlisted items serve as personalized shopping lists that make return visits more likely and efficient. Third, the wishlist creates opportunities for targeted marketing—you can notify customers about price drops or limited availability of their saved items, adding urgency to the purchase decision. Our merchants report an average 34% higher order value from wishlist-driven purchases and a significant increase in return visitor rates, directly translating to increased revenue.