How to Choose a Shopify Theme: A Beginner’s Guide

The design of your online store can have a significant impact on its success. Shopify offers a wide range of themes to choose from, but with so many options available, it can be challenging to know which one is right for your business.

In this article, we’ll guide you through the process of how to choose a Shopify theme that fits your basic needs and helps you create an attractive and effective eCommerce store.

How to Choose a Shopify Theme
How to Choose a Shopify Theme

Things to Consider While Choosing a Shopify Theme

As an eCommerce business owner, choosing the right Shopify theme can be a crucial decision for your online store’s success. With so many options available, it can be overwhelming to determine which theme is the best fit for your brand and customers. There are various factors to consider.

Understand Your Business Needs and Goals

When it comes to building an online store on Shopify, choosing the right theme can make all the difference. It’s important to understand your business needs and goals before selecting a theme. Consider the nature of the products or services you offer, your target audience, and the overall aesthetic you want to achieve. 

Keep in mind that your theme should be both functional and visually appealing. You don’t want to sacrifice one for the other. Take ample time to research and analyze various theme options available in the Shopify theme store. 

Consider Design and Visual Appeal

When selecting a Shopify theme for your online store, one of the most important things to keep in mind is the design and visual appeal. Your theme should be aesthetically pleasing, as this has a direct impact on how people perceive your brand and their willingness to buy from you. Luckily, with the variety of options available on the Shopify theme store, there is a design for every taste. 

As you browse through the options, take note of the color schemes, font choices, and style of the theme. Ultimately, your goal is to choose a theme that aligns with your brand’s image and creates a positive, engaging shopping experience for your customers.

Evaluate Theme Customization Options

Another critical factor to consider when finding out a Shopify theme is the level of customization options available. With an array of options available on the Shopify Theme Store, it is essential to consider the extent to which you can tailor your chosen theme to suit your brand’s unique identity and customer’s needs. To create an exceptional online store, it is essential to determine the extent to which you can modify and personalize the theme’s aesthetics and features. 

Consequently, an accurate evaluation of theme customization options is vital to determine the best Shopify theme that meets your store’s specific requirements. By choosing a theme that you can customize to your taste, you can easily incorporate your brand’s message and establish a unique identity that sets you apart from the competition.

Check for Responsiveness and Mobile Optimization

With increasing numbers of consumers accessing websites through their mobile devices, it’s crucial to ensure that your online store is properly optimized for mobile use. By choosing a theme that is responsive and mobile-friendly, you can provide your customers with a seamless and enjoyable shopping experience. 

Fortunately, the Shopify Theme store offers a variety of options that meet these requirements, giving you the confidence to choose a theme that best suits your business needs. Ultimately, investing in a responsive and mobile-optimized theme ensures that your online store remains competitive and accessible to all customers, regardless of their preferred device.

Review Built-in Features and Integrations

The Shopify Theme store offers a plethora of options, each with its own unique set of features and integrations. By reviewing these, you can ensure that the theme you choose has the functionality you need for your specific business requirements. For example, if you are selling on multiple channels, it may be important to look for a theme that integrates with those channels seamlessly. 

Additionally, if you want to incorporate certain features like social media integration or product reviews, it is important to find a theme that offers those features. By carefully considering all of these factors, you can choose a Shopify theme that sets your business up for success.

Evaluate User Experience and Navigation

When shopping for a Shopify theme, prioritizing user experience and navigation is essential to ensure that your customers can easily find what they’re looking for and have a seamless buying journey in your store. It’s important to evaluate the layout of the theme, including its menu structure, category organization, and ease of searching for products. 

Consider also whether the theme offers mobile responsiveness, clear calls-to-action, and a user-friendly shopping cart. Taking these factors into account will help you make an informed decision when choosing a Shopify theme for your store, ultimately leading to increased customer satisfaction, sales, and brand loyalty.

Review Customer Support and Theme Documentation

When selecting a Shopify theme, it’s important to review not only the aesthetics and functionality of the theme but also the customer support and documentation provided by the theme’s creators. This can ensure a smooth setup process and resolve any issues that may arise down the line. 

Fortunately, the Shopify Theme Store offers a wide range of options that come with detailed documentation and reliable customer support. Taking the time to research and evaluate these factors can ultimately save time and lead to a successful online store.

Consider Pricing and Budget

When it comes to selecting a Shopify theme, one of the essential considerations is the pricing and budget. There are various Shopify theme stores that offer themes at different prices. It’s crucial to find one that fits your budget while providing you with the features and functionality you require to create a successful online store.

Keep in mind that sometimes, investing in a paid theme can save you money in the long run by providing you with additional functionality that can ultimately lead to increased sales. Also, don’t forget to consider the additional costs that may come with a theme. For example, if you plan on customizing your theme, you may need to invest in a developer, adding to your overall expenses. 

Take the time to research and compare prices to ensure you’re making the right choice that fits within your budget.


With so many options available in the highly competitive eCommerce landscape, it’s more important than ever to choose a Shopify theme that will help you stand out from the crowd. The Mavon Shopify Theme is an exceptional option for anyone looking to elevate their online presence, especially those in the fashion industry. 

Mavon Shopify theme
Mavon Shopify theme

What sets this theme apart is its exceptional customizability, with over 20+ customizable sections that allow you to tailor every aspect of your online store to match your unique branding and style. Advanced filtering, color swatches, quick view, and mega menu options elevate the shopping experience for customers. 

Additionally, Mavon offers an array of essential features, including a responsive design and advanced customization capabilities, making it easier than ever to stand out in the competitive world of eCommerce. When looking for a Shopify theme, make sure to consider all the features and customization options available, and the Mavon theme should definitely be on your shortlist. 

Highlighted Features-

  • Stunning and Modern Design 
  • 20+ Customizable Sections
  • Comes with features like color swatches, advanced filtering, quick view, and mega menu.
  • Unlimited Free Trials
  • Free Theme Updates
  • Speed Optimized
  • Non-Expiring Theme License 

Price:  $280.00 


In the highly competitive world of eCommerce, a quality website can make all the difference. Lezada Multipurpose Shopify Theme offers a stunning classic look demo that can be used to build all kinds of eCommerce or general-purpose websites. 

Lezada - Fully Customizable Multipurpose Shopify Theme
Lezada – Fully Customizable Multipurpose Shopify Theme

With its 220 Home Versions, 11+ Revolution Slider, 40+ Drag and Drop Sections, RTL version, 10+ Header Variation, and 6+ Footer variations, this theme provides an array of readymade pages to choose from. Built with Bootstrap 4, CSS3, HTML 5, and W3C-validated markup, Lezada is a 100% responsive and fast theme with Cross-Browser compatibility. 

Additionally, the detailed documentation and Google Analytics make it easier to navigate through the process. When it comes to choosing a Shopify theme, Lezada is a standout option that offers both functionality and beauty.

Highlighted Features-

  • Multiple Blogs layout
  • Dropdown Menu, Retina Ready, Custom Icon
  • MegaMenu, sidebar menu
  • Slick slider
  • Featured Product
  • Tab With Product
  • Istope Filtering Product 

Price: Lezada Offers two License

  • Regular License: $47
  • Extended License: $2850


When you’re running an online store, choosing the right Shopify theme is crucial. LeArts Handmade Shopify theme is a top-notch option that offers a visually striking and engaging design that perfectly captures the essence of artistry and craftsmanship. This theme is versatile and highly customizable, making it an ideal choice for various niche markets such as handmade gift shops, furniture stores, and art design studios.

Learts Premium Shopify Theme
Learts Premium Shopify Theme

With its pre-made homepage layout variations, you can easily create a personalized website that suits your brand and attracts more customers. With 13+ home versions, including an RTL version, buyers can choose the one that best represents their brand. 

Not only that, but the theme also offers 50+ drag-and-drop sections, making customization effortless. Additionally, the box layout provides a clean and organized aesthetic, while the dark version creates a bold and modern feel. When considering a Shopify theme, look no further than LeArts Handmade for its versatility and polished design. 

Highlighted Features-

  • MegaMenu & Sub Menu
  • Newsletter Mailchimp & Shopify Newsletter Subscribe
  • Featured Product
  • Tab with Product
  • Banner Grid, masonry

Price: LeArts Offers two License

  • Regular License: $39
  • Extended License: $2250 


Corano Jewelry Store Shopify Theme is a top contender, offering 8 unique homepage variations and essential features designed specifically for jewelry stores. With the added benefits of Shopify Online Store 2.0, including the ability to add sections to all pages, managing your store efficiently has never been easier.

Corano - Jewelry Store Shopify Theme
Corano – Jewelry Store Shopify Theme

As one of the best jewelry Shopify themes on the market, Corano offers nine unique versions, including RTL support, making it the perfect fit for businesses operating in languages such as Arabic, Persian, Urdu, and Hebrew.

With its eye-catching design and packed eCommerce features, Corano is a top-notch option for any jewelry business looking to make an impact in the online marketplace. So, if you’re wondering how to choose a Shopify theme that checks all the boxes, Corano should be at the top of your list. 

Highlighted Features

  • Quick Install
  • Dark Version
  • Christmas Version
  • Shopify Sections
  • Multi Colors
  • Newsletter Popup
  • Notification Bar

Price: Corano Offers two License

  • Regular License: $59
  • Extended License: $1500


Choosing the right Shopify theme can be crucial for the success of your online store. Fortunately, the Bardy Shopify theme offers an array of efficient features that are both unique and modern, leaving a lasting impression on customers at first glance. With numerous options available, customers can find exactly what they need. 

Bardy - Beard Oil Shopify Theme
Bardy – Beard Oil Shopify Theme

The theme’s smooth features include 2 home pages, a single RTL page, a 404 page, Quick Install, Drag & Drop, RTL Version, Ajax Cart, Pagination, Built Based on Bootstrap 4, Valid HTML5 & CSS3, and more. 

Plus, with its cross-browser optimization and complete documentation, this Shopify theme is a reliable and practical platform for any online business. Don’t overlook the significance of choosing the right theme for your online store, and consider Bardy for its exceptional features and ease of use.

Highlighted Features-

  • Newsletter Popup
  • Multiple Currency
  • Dropdown Menu
  • Mega Menu
  • RTL Version
  • Slider

Price: Bardy Offers two License

  • Regular License: $48
  • Extended License: $2400


When it comes to selecting a Shopify theme for your flower store or florist business, you want to ensure that you’re choosing a professional and aesthetically pleasing option. One such theme that can help you create an elegant online presence is Phuler Flower Shop Shopify Theme. This highly-responsive theme has been built specifically for flower stores and online bouquet shops, designed to help you create a charming and splendid website. 

Phuler Shopify Theme
Phuler Shopify Theme

With two different home versions to choose from, the slideshow feature also allows businesses to highlight important information such as exclusive offers, hot deals, and new arrivals. The Phuler theme offers endless possibilities with customizability, cross-browser compatibility, and comprehensive documentation to help businesses get started quickly. 

Additionally, their support team provides comfort and reassurance that any issues will be addressed promptly. When it comes to selecting a Shopify theme, Phuler is an excellent choice to consider.

Highlighted Features-

  • Shopify Builder
  • Theme Color Options
  • Newsletter Popup
  • Notification Bar
  • Multiple Currency
  • Header Style
  • Dropdown Menu

Price: Phuler Offers two License

  • Regular License: $48
  • Extended License: $2400 

🚀Boost Your Online Store Sales with Mavon Shopify Theme!

Mavon – Your ticket to success! 🚀 Boost revenue with conversion-focused features and intuitive design, turning visitors into loyal customers.

Hire Shopify Experts to develop your store 

In the ever-evolving world of eCommerce, having a polished and professional online storefront is a must. Thankfully, there are plenty of Shopify experts available to take your online store to the next level. One such expert is ShopiBuffet, a team of experienced developers who can help you develop your Shopify store, no matter its size or complexity.


However, knowing how to choose the right Shopify theme is essential to making your store stand out from the crowd. Consider your brand’s voice and aesthetic, and choose a website theme that aligns with your vision for your store. With the help of ShopiBuffet, your Shopify store is sure to leave a lasting impression on your customers and drive sales.

Frequently Asked Questions

Can I change my Shopify theme after my online store is launched?

Yes, you can change your Shopify theme even after your online store is launched. However, keep in mind that changing your theme may affect your website’s layout and functionality, so it’s important to test any changes thoroughly before making them live.

Can I hire a developer to create a custom Shopify theme for my online store?

Yes, you can hire a developer to create a custom Shopify theme specifically for your online store. This option allows for more customization and flexibility in terms of design and functionality but can be more expensive than using a pre-designed theme.

Yes, when choosing a Shopify theme, make sure to check that the theme author has obtained all necessary licenses and permissions for any images, videos, or other content used in the theme. Using unlicensed content can result in legal issues and fines.

Should I choose a Shopify theme based on popularity or reviews?

While popularity and reviews can be helpful indicators of a website theme’s quality, they should not be the only factors you consider. Make sure to evaluate the theme’s features and functionalities, design style, and compatibility with your business needs before making a decision.


How to Choose a Shopify Theme? It involves considering your business needs, design preferences, customization options, responsiveness, built-in features, user experience, support, and budget. By carefully evaluating these factors, you can select a Shopify theme that enhances your online store, resonates with your target audience, and sets the foundation for success in the competitive eCommerce landscape.

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