How to Create Subcollection in Shopify Via Navigation Menu: Simple Steps

Creating subcollections in Shopify via Navigation Menu can greatly enhance the organization and navigation of your online store. By grouping related products together, you can provide a seamless browsing experience for your customers and make it easier for them to find what they’re looking for. In this article, we will guide you How to Create Subcollection in Shopify Via Navigation Menu.


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How subcollections enhance the browsing experience for customers

Subcollections can greatly enhance the browsing experience for customers in an online store. Here’s how Shopify collections can enhance your experience-

Improved Organization

Subcollections allow you to categorize your products into more specific groups or subcategories. Organizing your products into relevant subcollections creates a more structured and logical hierarchy, making it easier for customers to navigate and find exactly what they’re looking for. It helps to streamline the browsing process by reducing clutter and presenting products in a more organized manner.

Enhanced Product Discovery

Subcollections enable customers to explore your product offerings more aggressively. By breaking down your main collection into smaller subcategories, customers can directly navigate to the specific type of products they are interested in. 

This helps them discover relevant items more quickly and efficiently with basic navigation, saving them time and effort. It also allows for better cross-selling and upselling opportunities, as customers can easily find related or complementary products within the same subcollection.

Tailored Filtering and Sorting

With subcollections, you can apply specific filtering and sorting options to each subcategory, further refining the browsing experience. Customers can filter products based on various attributes like size, color, price range, or specific features within a particular subcollection. This level of customization empowers customers to narrow down their options and find products that meet their specific preferences and requirements.

Personalization and Targeted Marketing

Subcollections provide an opportunity to personalize the shopping experience for different customer segments. You can create collections based on customer demographics, interests, or buying behaviors, allowing you to showcase curated product selections that resonate with specific customer groups. This targeted approach enhances relevance and increases the likelihood of conversion as customers feel understood and catered to.

Clear Product Differentiation

Subcollections help customers distinguish between different product categories or variations within a collection. Customers can easily identify the differences and make informed purchase decisions by creating subcollections based on specific product attributes. This clarity prevents confusion and reduces the chances of customers abandoning the browsing process due to uncertainty.

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Step-by-Step Guide: How to Create Subcollection in Shopify

To make the changes, follow these step-by-step instructions on how to create subcollection in Shopify:

Step 1: Log in to your Shopify store

Log in to your Shopify store using your credentials.

How to Create Subcollection in Shopify: Log in to your Shopify store
Log in to your Shopify store

Step 2: Click on the “Navigation”

 Click on the “Navigation” section from Online Store.

Click on the Navigation
Click on the Navigation

Step 3: Click on “Add Menu”

 If you already have the menu option you want to edit, click on it to access the menu editing page. If you don’t have the main menu yet, click on “Add Menu” to create it.

Click on Add Menu
Click on Add Menu

Step 4: Add Menu Items

Add menu items by clicking “Add Menu Item” and selecting the desired collection. This will create a parent collection.

Click on Add menu item
Click on Add menu item

Step 5: Add Collections

Add sub-collections by selecting the appropriate collections and adding them to the menu. These will become the sub-collections nested under the parent collection.

Step 6: Drag the Sub-collections

To organize the sub-collections, drag and drop them with your mouse to nest them under the respective parent collection in the desired order. This creates the collection tree structure.

Drag and Nest to Menu Item
Drag and Nest to Menu Item

Step 7: Save Menu

Once you have made the necessary changes, click the “Save Menu” button to save all the operations and apply the new navigation menu structure.

Click on Save
Click on Save

Best Practices for Creating Subcollections

When creating subcollections for your online store, there are several best practices to consider:

Grouping products based on categories, collections, or themes

Organize your products into subcollections based on logical groupings, such as product categories, collections, or themes. This helps customers easily find and navigate through specific sets of products that are relevant to their interests or needs.

Using clear and descriptive subcollection names

Choose names for your subcollections that accurately describe the products they contain. Clear and descriptive names make it easier for customers to understand the content of each subcollection and find the specific products they are looking for.

Optimizing the subcollection display for easy navigation

To enhance the visual appeal and user-friendliness, subcollections should be displayed with clear visual cues, such as images or icons representing each subcollection. Consider displaying sub-collections in a grid or list format that is easy to scan and navigate. Additionally, incorporate filtering options and sorting functionalities to further enhance the browsing experience.

Considering customer preferences and behavior

Take into account your customers’ preferences and behavior when creating subcollections. Analyze customer data, such as purchase history, browsing patterns, or search queries, to understand what types of product groupings or themes would be most relevant and engaging to them. Tailor your subcollections to align with customer preferences to enhance their overall shopping experience.

Frequently Asked Questions

Can I have multiple subcollections within a Main collection in Shopify?

Yes, you can have multiple subcollections within a Main collection in Shopify. Simply repeat the steps above to create additional subcollections and add products to them.

How can I change the order of subcollections in the navigation menu?

To change the order of subcollections in the Basic Navigation Menu, click and drag the subcollection link to the desired position within the menu. You can also use the “Sort” button to reorder the items in the menu manually.

Will creating a subcollection affect the URLs of my products and collections?

No, creating a subcollection in Shopify will not affect the URLs of your products and collections. The URLs will remain the same, but the products will be organized under the subcollection in the navigation menu.

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Creating subcollections in Shopify via the navigation menu can seem daunting, but fear not, it’s quite easy! With just a few simple steps, you can organize your products to make them easy to find for your customers. 

Subcollections allow you to break down your products into specific categories or collections, making it easier for customers to navigate your store. Utilizing the basic navigation to create subcollections will improve the user experience and increase the likelihood of sales. 

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